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The Nature Conservancy selects CDR to implement omnichannel solution for direct response sustainer program

The charity will leverage television to engage donors to support solving the world’s largest conservation problems



WASHINGTON (July 26, 2022) – CDR, a Moore company, announced today that they have been selected by The Nature Conservancy to implement an omnichannel solution for direct response television as part of the organization’s sustainer fundraising program. CDR will support The Nature Conservancy through services including program strategy, creative development, creative testing, media buying, digital marketing, earned media and analytics to increase audience engagement and acquire donors. 

“CDR is committed to helping nonprofits like The Nature Conservancy increase donor gifts, engage new audience members and design powerful creative to support their important missions and create a more sustainable world,” said Steve Harrison, president of CDR. “Our time-tested performance-driven approach is integrated across all platforms seamlessly, transparently and cost-effectively, expanding donor reach and engagement for our clients.” 

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. With the support of CDR, they will launch the direct response television program to inspire monthly donations, show donor appreciation and increase awareness. 

“We look forward to working with CDR to launch our direct response television program, using bold solutions to unlock new ways to increase support, donations and awareness of some of the greatest challenges our world is currently facing,” said David Strauss, director membership of The Nature Conservancy. “CDR is the right choice to partner with because of their top-of-the-line use of analytics, strategy and creative in their commitment to developing a deep and thorough understanding of our brand and our mission.” 

“CDR will leverage Moore industry-leading data tools featuring advanced attribution modeling and a proprietary database of media placements to inform decisions and maximize results,” said Gretchen Littlefield, chief executive officer of Moore. “Our innovative approach will produce an engaging and inspiring donor experience that will motivate audiences to join the important mission of The Nature Conservancy.” 

To learn more about CDR and the services they provide to nonprofits around the world, visit

About The Nature Conservancy 
The Nature Conservancy began when leading scientists, committed citizens and dedicated leaders came together with a shared vision to protect and care for nature. For over a decade, they have been the leader in tackling the dual threats of accelerated climate change and unprecedented biodiversity loss. Today, as they take on the most complex environmental challenges in history, their diverse staff, partners and members impact conservation across more than 70 countries and territories.

About CDR
CDR, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for over 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer and catalog programs.

About Moore
Moore, a leading constituent experience management (CXM) company is focused on donor experience integration across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, and data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Media Contact 
1st Degree on behalf of CDR 
Mac McKeever