With all our campaigns, we believe strongly that synergy between the mail, digital, and phone programs is essential. We have found that the "story" of the campaign is more easily and effectively told through the mail and that telemarketing serves as a reminder to the donor to respond, as well as another means by which they can contribute. Telemarketing helps to relay the sense of urgency—that the donation is needed by a set deadline. It also provides another channel for engagement through campaigns such as "tele-town halls." We find that telemarketing is an essential aspect of successful sustainer and mid-level giving programs as well, as it's the strongest channel by which you can engage with donors to express your gratitude for their support.
Moore, CDR Division works with a variety of call centers across the country and assists our clients in the RFP process, script development, and management of their telemarketing campaigns.