Direct response television (DRTV) was formerly the province of a limited number of nonprofits. With advances in technology and the birth of a myriad of cable channels, the costly barriers to enter into this channel have dropped. Moore, CDR Division has successfully integrated DRTV into many of our clients' monthly sustainer giving programs.
DRTV is perhaps one of the broadest of the various direct response channels, but a successful DRTV program more often than not has a positive impact on other fundraising outlets, such as direct mail, digital, telephone, special events, and PR. In essence, DRTV acts as an unfiltered public relations vehicle that lifts an organization's brand and enhances its reputation with the general public.