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Moore named direct response agency of record for San Diego Zoo Wildlife Alliance

The largest zoological membership group in the world chooses Moore to maximize acquisition through innovative data technology.


WASHINGTON (June 27, 2023) — Moore, a leading constituent experience management (CXM) company, is proud to announce they have been named the direct response agency of record for the San Diego Zoo Wildlife Alliance. The partnership will be led by marketing strategists from CDR, a division of Moore, with SimioCloud by Moore as the technology infrastructure.

Moore will manage all aspects of direct response programming and integration across channels for the Alliance through a strategic omnichannel approach to include list brokerage and cultivation, media buying, data processing, mail production and distribution, and marketing to develop and execute plans to maximize revenue and member and donor acquisition through direct response.

"Moore is the ideal partner to help us widen our national direct response donor and membership base through new technology and data," said Jeff Spitko, director of membership and direct response for San Diego Zoo Wildlife Alliance. "Thanks to their targeted prospecting and advanced behavioral tools, we will be able to reach the right audiences who want to engage and support our global conservation efforts."

San Diego Zoo Wildlife Alliance is a national nonprofit conservation organization that operates two world-class parks — the San Diego Zoo and the San Diego Zoo Safari Park — and empowers people to connect with plants and animals, develop an appreciation for nature and contribute to the safeguarding of wildlife everywhere.

"Supporting such important global conservation efforts is deeply rewarding," said Steve Harrison, president of CDR, a division of Moore. "We are honored to be entrusted with executing the Alliance's incredibly complex and robust membership program with a high degree of quality and accuracy, while protecting the brand and the current revenue stream."

For more information on Moore direct response services, visit

About San Diego Zoo Wildlife Alliance
San Diego Zoo Wildlife Alliance is a nonprofit national conservation leader, committed to inspiring a passion for nature and working toward a world where all life thrives. The Alliance empowers people from around the globe to support their mission to conserve wildlife through innovation and partnerships. San Diego Zoo Wildlife Alliance supports cutting-edge conservation and brings the stories of their work back to the San Diego Zoo and San Diego Zoo Safari Park — giving millions of guests, in person and virtually, the opportunity to experience conservation in action. The work of San Diego Zoo Wildlife Alliance extends from San Diego to eco-regional conservation "hubs" across the globe, where their expertise and assets — including the renowned Wildlife Biodiversity Bank — are able to effectively align with hundreds of regional partners to improve outcomes for wildlife in more coordinated efforts. By leveraging these skills in wildlife care and conservation science, and through collaboration with hundreds of partners, San Diego Zoo Wildlife Alliance has reintroduced more than 44 endangered species to native habitats. Each year, San Diego Zoo Wildlife Alliance's work reaches over 1 billion people in 150 countries via news media, social media, their websites, educational resources and San Diego Zoo Wildlife Explorers television programming, which is in children's hospitals in 13 countries. Success is made possible by the support of members, donors and guests to the San Diego Zoo and San Diego Zoo Safari Park, who are Wildlife Allies committed to ensuring all life thrives. 

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the nonprofit industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth.

Media Contact
Mac McKeever