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CDR Launches New Branding Approach to Support their Growth and Mission

This brand and name change is another milestone in the company’s forty-year history of leading transformational growth for nonprofits



WASHINGTON (July 7, 2022) – CDR Fundraising Group, a Moore company, announces a new branding approach and will now be called CDR. For forty years, CDR has been a leader in direct response fundraising with nonprofit clients in numerous sectors, including health, human services, international relief, veteran services and conservation. 

“We are excited to introduce CDR’s new brand because it illustrates our commitment to being active participants in transforming our world for good,” said Steve Harrison, president of CDR. “CDR is made up of data, marketing, fundraising, analytic and creative strategists who excel at building omnichannel solutions that create transformational results for our clients and their important missions.”

CDR’s successful programs are defined by its ability to stay one step ahead of the ever-changing fundraising and supply-chain landscape. Having access to cutting edge data solutions and emerging channels is critical for nonprofits who want to optimize their programs. CDR helps organizations harness the power of those tools in adaptable, flexible and strategic ways to create donor-centric solutions that deliver the best experience and drive ROI.

CDR is an award-winning, full-service direct response fundraising agency that serves some of the most well-known nonprofit organizations in the world, including Wounded Warrior Project, Marine Toys for Tots Foundation and Dana-Farber Cancer Institute. CDR uses the power of integration to bolster all marketing channels through consistent creative branding and messaging that ensures client success. CDR is adept at building truly effective omnichannel strategies that best serve their clients’ missions, using data to align their customers with their constituents.

“An agency where their clients’ mission is their purpose and passion, CDR’s best-in-class analytics drives transformational growth,” said Gretchen Littlefield, chief executive officer of Moore. “This cutting-edge, data-driven organization uses Moore’s industry-leading data tools to build omnichannel solutions for clients that raise money and build closer relationships to their supporters regardless of channel or platform.”

CDR’s new branding approach is effective immediately and will be implemented across company offices, digital presences, products and services. Among the changes are a new company logo, new brand colors, new website URL and new email addresses. To learn more about the services offered by CDR, visit

About CDR
CDR, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for nearly 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer, and catalog programs.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels, and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Media Contact 
1st Degree on behalf of CDR
Mac McKeever